Casapark

Casapark is a 40,000 m2 shopping center in Brasília, which offers products and services to an audience seeking experiences in architecture, decoration, well-being, cultural programming, and entertainment.
The new look for Casapark aims to make it feel welcoming to everyone, not just a select few. It features colorful and lively design elements, retaining geometric shapes to maintain a connection with design.
The solution is versatile, extending across various executions, from signage direction to printed materials, uniforms, stationery, social media, and digital advertising. It's capable of evoking different moods, maintaining a straightforward and impartial appearance for regular use, yet shifting to a bold and eye-catching style for special promotions or events.